Digital Marketing Courses

Welcome to a transformative journey in digital marketing. I’m Wes, The Digital Coaching Guy, and I’m here to guide you through mastering the art and science of digital marketing. With over 20 years of experience, I’ve designed each course to address different facets of digital marketing, ensuring you gain the skills and insights needed to excel. Explore our course offerings and find the perfect fit for your goals:

12-Week Digital Marketing Course

Embark on a comprehensive journey through digital marketing. This flagship course covers all foundational aspects, from strategy development to execution across key digital channels. Ideal for beginners and intermediate marketers, it combines theory with practical tasks, ensuring you’re job-ready.

Your Path to Digital Marketing Success

• Week One: Discover the art of selecting a potent domain name and the basics of keyword research for SEO magic.
• Week Two: Master the craft of strategic planning for your website, embracing the principles of design, content, and functionality.
• Week Three: Learn the nuts and bolts of building a website with popular platforms, focusing on WordPress for ease and efficiency.
• Week Four: Local SEO uncovered – optimise your business for local searches with Google Business and beyond.
• Week Five & Six: Delve deep into SEO, distinguishing between on-page and off-page techniques to skyrocket your website’s ranking.
• Week Seven: Navigate the world of social media marketing, crafting a brand presence that resonates and engages.
• Week Eight: Demystify Pay Per Click advertising, learning how to create effective ads that convert while managing your budget.
• Week Nine: Email marketing strategies to captivate your audience, encouraging clicks and conversions with compelling content.
• Week Ten: Explore the lucrative world of affiliate marketing, understanding how to generate income with minimal effort.
• Week Eleven: Analytics and metrics – measure your success and optimise your strategies for maximum impact.
• Week Twelve: Course wrap-up with a comprehensive recap, ensuring you’re fully equipped to take the digital world by storm

What You’ll Learn: Digital strategy, content marketing, email marketing, social media basics, analytics, and more.

Duration: 12 weeks (12 x 1 Hour Sessions), with both live sessions and recorded content.

Price: €447.00

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Why Choose The Digital Coaching Guy?

• Expert-Led Instruction: Learn from Wes, a seasoned digital marketing expert with real-world experience.
• Practical Learning Experience: Engage in hands-on projects and simulations to apply what you’ve learned.
• Flexible Learning Options: Courses are designed to fit your schedule, with a mix of live and on-demand content.
• Community Support: Gain access to an exclusive community for Q&A, networking, and additional support.

Embark on your path to digital marketing excellence with The Digital Coaching Guy. Whether you’re starting from scratch or looking to specialise, our courses are designed to equip you with the skills, knowledge, and confidence to succeed in the digital world.

Paid Marketing Course

Dive deep into the world of paid advertising. This course focuses on mastering paid channels, including Google Ads, Facebook Ads, and LinkedIn Advertising. Learn how to create compelling ad campaigns, optimise for maximum ROI, and analyse data to inform future strategies.

• What You’ll Learn: Campaign setup, targeting techniques, bid strategies, ad copywriting, and conversion optimisation.
• Duration: 2 weeks (2 x 1 Hour Sessions), featuring hands-on exercises and real-world case studies.
• Price: €100.00

Social Media Marketing Course

Unlock the power of social media. From building brand awareness to driving sales, this course covers the strategies and tools needed to excel on platforms like Facebook, Instagram, Twitter, and LinkedIn. Tailored for those looking to leverage social media effectively for business.

• What You’ll Learn: Content creation, platform algorithms, engagement strategies, and measuring social media success.
• Duration: 2 weeks (2 x 1 Hour Sessions), combining interactive sessions with actionable projects.
• Price: €100.00

An Insight into Search Engine Optimisation (SEO) Course

Climb the search engine ranks with our SEO course. Learn how to optimise your website’s structure, content, and on-page elements for better visibility and ranking on search engines like Google. Ideal for those looking to increase organic traffic.

• What You’ll Learn: Keyword research, on-page SEO, link building, technical SEO, and SEO tools.
• Duration: 2 weeks (2 x 1 Hour Sessions), including live demonstrations and project work.
• Price: €100.00

Local SEO & Google Business Course

Specialise in local SEO and make your business stand out in local search results. This course is perfect for small business owners and marketers targeting a local audience. Learn how to optimise your Google My Business listing, manage reviews, and utilise local keywords to attract nearby customers.

• What You’ll Learn: Setting up and optimising Google My Business, local citations, local link building, and reputation management.
• Duration: 2 weeks (2 x 1 Hour Sessions), with practical exercises and step-by-step guides.
• Price: €100.00

Why Choose The Digital Coaching Guy?

• Expert-Led Instruction: Learn from Wes, a seasoned digital marketing expert with real-world experience.
• Practical Learning Experience: Engage in hands-on projects and simulations to apply what you’ve learned.
• Flexible Learning Options: Courses are designed to fit your schedule, with a mix of live and on-demand content.
• Community Support: Gain access to an exclusive community for Q&A, networking, and additional support.

Embark on your path to digital marketing excellence with The Digital Coaching Guy. Whether you’re starting from scratch or looking to specialise, our courses are designed to equip you with the skills, knowledge, and confidence to succeed in the digital world.